List building is growing your mailing list by collecting the client’s email addresses. Mind that you need permission to add users to your customer base.

Why is list building important?

  • Wide outreach
  • Protection and engagement
  • You are getting a picture of your buyer persona

It’s impossible to imagine email marketing without a client base. Having the email addresses of engaged users on your list is the basis of a successful email marketing campaign. If you manage to cope with this process, you’ll get such pleasant benefits as:

  • Wide outreach. List building allows you to find customers all over the world and increase your brand awareness at the same time.
  • Protection and engagement. List building is a sure way to overcome the Google algorithm. What's more, if a person shares their email address with you, it means the readiness to engage with your brand.
  • You are getting a picture of your buyer persona. The best way to create a valuable product is to ask your customers about their needs. Sending personalized emails will help you divide clients into segments having something in common.

How to build an email list?

  1. Online events
  2. Offline events
  3. Contests
  4. Landing Pages
  5. Survey
  6. Quiz
  7. Social media accounts
  8. Partner websites

It’s a no-brainer that list building may turn into a real challenge. However, we’ve collected a list of methods that can help you cope with this task. Follow these small tips, and soon, you’ll generate a database of loyal subscribers.

Online events

There are hundreds of online events that attract thousands of visitors. Don’t miss your chance and use this opportunity to promote your brand. Also, you can stage your online event, such as an online webinar to get more subscribers.
To engage more people, add teasers, write the list of speakers, and offer a discount.

Event invitation email

Offline events

Prepare printed cards and brochures to give them to your shop visitors during events. Don’t forget to include information about the way your potential customers can subscribe to receive the best deals.

Gallery Above Penn Square organizes weekly events and asks the visitors to sign up to continue the relationships in the future. Also, you can take part in trade shows to build a B2B mailing list.

Invitation to an offline event


It’ll be a great idea to use your social media accounts to organize a giveaway in exchange for the contact information of your followers. Promote such online contests from time to time to expand your mailing list.

Conest as a means of list building

Landing Pages

The research conducted by HubSpot showed that if you increase the number of your landing pages from 10 to 15, you may get a 55% increase in leads. Take into account that you may have different groups of clients. Your aim is to create some landing pages to satisfy the needs of the most significant groups.

Below is the way SendPulse uses landing pages for generating clients. It aims to meet the needs of different brands providing several communication channels.

Landing page as a means of list building

If you still don't have a landing page or consider several services, try the SendPulse landing page builder. It's easy to use since you don't need any coding skills. You can use a pre-designed template or design your page from scratch. Just drag the necessary elements to the layout and edit them using a toolbar. Add images, carousels, videos, subscription forms, links to your chatbots and social media profiles, connect payment options. Check out how it looks like below.

SendPulse landing page builder

The builder is available for free. Follow these instructions to create a landing page.


If you want more clients to subscribe, you need to provide them with the chance to have a look at your content before joining the list. Let them provide you with valuable feedback regarding your products or article on the blog. It will help you discover some insights and improve on the go.

Look how Capterra uses this chance to grow their mailing list.

Growing a list via survey


There are many types of quizzes, some of them are viral, and the others are just so fun that they won’t let your customers go away. The pleasant fact is that all of them can bring you thousands of new leads. You may either offer users to leave an email address to receive the results or share the results with friends on socials.

Social media accounts

If you have a lot of followers on your social media accounts, you need to pitch your email newsletters there. The people who follow you there already know and like your content. Therefore, they’ll be thankful for the opportunity to receive emails from you.

List building via social media

Partner websites

You can always team up with other companies and industry leaders to find targeted subscribers. Ask your partners to advertise your company or run promotions on their websites and email newsletters.

Building a list via partner websites

How to Collect Email Addresses

  1. Create different types of subscription forms
  2. Offer a valuable lead magnet
  3. Provide social proof
  4. Let subscribers set preferences

Several tips can help you collect email addresses of new subscribers more effectively. Follow these simple pieces of advice to grow:

Create different types of subscription forms

SendPulse offers four types of forms that you can place on your website.

  • Pop-ups. It’ll be a great idea to show a pop-up relevant to the content users are currently viewing or when leaving the page
  • Embedded forms. They appear in a sidebar or footer. Take into consideration that it’s better to make them prominent and eye-catching if you want to draw your users' attention.
  • Fixed forms. They are located at the set part of the webpage and remain there until a customer has closed or read it. Such form won’t annoy your clients but still can provoke their interest.
  • Floating forms. It’s essential to use floating forms if you want to expand your email list. They may be attached to any part of the webpage and won’t disappear until a reader takes any action. It’s a great way to promote new products and hot deals.

Find examples of all these forms on our blog and get inspired.

Below you can see a form created with the SendPulse builder.

Subscription form created with SendPulse

Offer a valuable lead magnet

Provide your users with useful bonuses in exchange for their email address. For example, you may offer various discounts or access to unique content such as ebooks, research, courses, checklists, etc. This attitude will encourage your potential clients to subscribe.

A lead magnet as a means of creating an effective form

Provide social proof

According to various researches, people are more inclined to do something when they see someone else is doing that. It’ll be a wise decision to use this knowledge to get more subscribers. All that you need to do is to add a subscriber counter convincing new clients to become a part of your community. However, take into account that it’ll work only in case you have an impressive amount of followers.

Social proof as a means of generating more leads

Let subscribers set preferences

If you provide your audience with tons of different information, it’s wise to let them choose which type of content they want to receive. It may include updates regarding new articles on your blog or exclusive deals and discounts. Give your clients such an opportunity.

Email management center

Having armed with these list building methods and practical tips, you can create an engaged mailing list into time. Create subscription forms and personalized email campaigns for free in SendPulse with a bunch of pro tools.


SendPulse provides free subscription forms that are easy to place on your website. This feature allows you to collect users’ names, email addresses, and any data they’re ready to share with you for future communication via email. Register with SendPulse, and get all the necessary tools for list building and email marketing.

Place SendPulse’s free subscription form on your pages with lots of traffic to convert visitors into leads. It’s as easy as ABC. Register your SendPulse account, choose between pop-up, embedded, and floating layouts, create and name the fields for users to fill in, and customize everything to your liking. Here are the detailed instructions on how to create a perfect subscription form.

Building your email list is a continuous process since some users unsubscribe, abandon their email addresses, or simply ignore you as time goes by. Once you start building your mailing list, you have to think of the kind of value and experience users will get being on your email list. Only share relevant content within specific intervals and let recipients manage their email preferences. Support your subscribers with welcome emails, celebrate their birthdays and anniversaries.

Having subscribers’ names allows you to personalize your email subject lines, thus improve open rates and increase the credibility of your brand. When you place a SendPulse subscription form on your site, it’s very easy to add a field for the user’s name in addition to the email address that is present by default.

Of course, you should. Double opt-in means you will only communicate with active users because they confirm their email addresses in the second stage of the double opt-in process. Besides, it will improve your sender reputation and help you abide by the CAN-SPAM Act and other anti-spam laws. If you create a free subscription form using SendPulse, it is a double opt-in form by default.

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