How to Add a Product Card in a WhatsApp Chatbot

If you have a catalog with products configured in Facebook Commerce Manager, you can add a card or a list of products to your WhatsApp chatbots to attract users' attention and convince them to buy the product. Product cards can be used, for example, to advertise hotels, flights, travel destinations, and vehicles.

How to Add a Product Card

In the "Message" element, click "Add" and select "Product."

Add Your Catalog ID

The catalog and the products in it must belong to the Business Manager account that owns the current WhatsApp Business account.

If you have trouble sending product cards, make sure the catalog is correctly connected in the WhatsApp Manager under Catalog.

In Facebook Commerce Manager, go to the "Assets" tab and copy the Catalog ID.

Paste the Catalog ID into the "Catalog ID" field.

Add Your Product ID

In Facebook Commerce Manager, go to "Catalog" > "Items" and copy the Content ID.

Paste the Content ID into the "Product ID" field.

Add Your Message Body and Footer

Enter your message body text of up to 1,000 characters. You can add emoji to the text.

Additionally, you can enter a message footer text of up to 50 characters and add emoji to it.

Add Your Additional Products

To add multiple products, divide the products into sections. Click "Add product section."

You can add up to 30 products to one product list.

Enter a section header text up to 50 characters.

Click "Add product" and enter the Product ID.

Click Apply.

The product name and price will automatically be added to the message based on the data you entered in the Facebook Commerce Manager.

Please note that after editing or adding a new product in Facebook Commerce Manager, the product may not immediately be available for order submission.

How Your Product Card is Displayed to a User

After users receive a message with the products, they can view them and add them to their cart.

Further, the user will be able to view the cart with products, send a message to the company about ordering products, and also view the sent cart with products.

How to View Messages in Live Chat with Your Users

In the live chat, you can view product orders submitted by users.

Also, in the live chat, you can view errors in sending product catalog to users.

Last Updated: 15.03.2023