Create a Facebook chatbot

With the help of chatbots, you can connect with customers, attract new users, and also increase your sales. Create a chatbot for your Facebook Page, and automate your communication with subscribers using Facebook Messenger.

In this article, we will look at how to create a chatbot and connect it with your Facebook Page.

Facebook chatbot features

Automated interactions Chatbots can reply to messages 24/7 and send campaigns, event announcements, or updates. Create dedicated chatbot flows with your preferred commands to help resolve specific subscriber issues.

Personalization. Use the Filter element to branch your chatbot flow based on variables, number of subscribers, sources, and subscriptions. You can also add personal data to messages and reply based on a subscriber’s previous actions.

Flow triggers. Set a specific trigger to launch your flow, for example, when users send specific keywords, mention you in a Story, or comment on your post or live stream.

AI-powered features. Integrate ChatGPT or other AI models so that your chatbot can answer free-form questions, not just scripted ones. The AI Agent element in your flow can guide the conversation along various branches depending on the context.

External queries and integrations. Your chatbot can make API calls to your system, retrieve data points, and generate replies based on them.

Connect your Facebook account

Go to the Chatbots section in your SendPulse account. If you have not previously had any channels connected, click Connect.

If you have already connected bots, go to the Manage bots section, and click Add bot. You can also click Connect next to the channel.

In the Facebook Messenger section, click Sign in with Facebook.

Log in to the Facebook account from which you manage your Pages.

Learn more: How to create a facebook page.

Choose a page

The list of Pages that you can connect will be loaded automatically. Select the Pages for which you want to create chatbots.

If the desired page is not displayed, it means that your Facebook Page does not have administrator access. Read more: How do I manage roles for my Facebook Page, How do I see what my role is on a Facebook Page.

Manage permissions

To access a subscriber's Facebook messages and data, select all permissions, and click Done.

Connect your chatbot

To connect the chatbot to the Facebook Page, click Connect next to the Page you need.

You can also connect the chatbot to your Facebook page without transferring your subscribers. To do this, click on the arrow next to the Connect button, and select the option.

Enter a code

The service will offer you a code you need to send to your Facebook Page via private messages. Copy it, and click Start on Messenger.

Click Get Started after being redirected to Messenger.

Enter the code you copied earlier. You will receive the first message from the chatbot.

Once you have successfully connected your chatbot, you will receive its welcome flow, the bot will appear in your list of bots, and you can proceed to set up standard chatbot flows or create new ones, send campaigns, create chat widgets, and chat with customers.

Continue building your chatbot

The Welcome message, Standard reply, and Unsubscribe from flows are available by default. You can also create your own triggers and flows.

Plan out key conversations your chatbot should support, then build dedicated flows using chatbot builder elements. You can also manage flow branches based on user behavior using the Button, Filter, and AI Agent elements.

Read more: Create a chatbot structure and Tips on chatbot flow design.

You can also use AI to generate flows or apply ready-made templates that match your goals. This can significantly reduce the time spent on brainstorming and flow planning.

Once you’ve set up your chatbot and flows, you can add chatbot links to your website or pop-ups. If you have a list of subscriber IDs (8–10 digits each), you can import it.

You can also track your chatbot's behavior in your account statistics and chats with subscribers to analyze the user journey and improve user experience.

Last Updated: 10.10.2025