How to create animated GIFs for campaigns

With the SendPulse HTML email editor, you can convert videos to GIF-animations and add the preview option to your template. The video below will walk you through the process. 

At the 2nd stage of email campaign creation, there are 2 ways to generate a GIF:

  1. Choose a ready-made email template, which was created with the help of an HTML editor.
  2. Create your own template with an HTML editor.

How to Convert Video to GIF

Click the icon Insert video

Insert a video

Then, choose “Generate GIF”.

Generate GIF

Convert part of the video

You can convert part of the video, for this purpose choose this option. Then, add the necessary time – “Start from” and duration – up to 5 seconds.

Convert part of the video

If you want your subscribers to see the whole video, choose “Add an overlay button to the image” and they will be redirected to it.

Also, you can add duration time.

Choose the necessary image width.

Preview and create

Click “Preview” to find out how it will look like. Then, click “Create a GIF image”. Wait for a couple of seconds and add the image to the template.

Create GIF image 

Another way to convert videos into GIFs is to use selected frames

Use selected frames

Use selected frames

Choose the necessary frames and set the interval between them. Here you can also add an overlay button to the image and duration time.

Preview and create

Click “Preview” to find out how it will look like. Then, click “Create a GIF image”. Wait for a couple of seconds and add the image to the template.

Your GIF is ready!

Example of GIF

Have you ever received an email with a GIF? Were you intrigued?

A GIF is not a real boost in email marketing still, but it becomes popular.

Why does this GIF capture your attention?

Associations as mystery, curiosity, the thrill of anticipation may come to your mind. This is quite logical, as they are predetermined by its main functions. 

So, let’s discover the magic of GIF.

Why should you use GIFs in your email marketing?

We tend to check our inbox while doing other things or when have a spare minute, for example, on our way to work, while having lunch or a break. Thus, we are not inclined to read a lot of words and to enjoy highly informative emails. The first thing, we pay our attention to is a picture. It is definitely a picture. If chosen correctly, it can provide us with the sender’s intention in a creative and eye-catching way. 

Functions of GIFs


Certainly, this is the main goal pursued by marketers. Their aim is to sell, to inform, to promote. GIFs can show the main advantages of your product from different perspectives. 


For example, if your product is software or you have a blog where you regularly publish useful tips on “how-to-do-this-or-that”, GIFs are an excellent idea to demonstrate some portion of your information to make subscribers interested, to arouse a desire to discover more.


Isn’t a GIF a good way to congratulate your clients on their birthday? Be creative with its choice. A delicious cake with burning candles or a pretty kitten with balloons and confetti will make everyone smile. Moreover, it will positively reflect on your relationships with the clients.

For additional emphasis

You may emphasize anything you wish. For example, you have free shipping for purchases over $50 – inform your subscribers.

Abandoned product in the shopping cart? Remind your client about it.

Use your imagination.


Why not? Surely, it can’t be your goal, but why not joke once upon a time? The most important thing – such a GIF should be to the point not just to litter your subscribers’ inbox.

Of course, there are more reasons why you should use GIF in your email campaigns, but these are the most relevant.

You already know why GIFs are so attractive, let’s look at bright examples of their usage.

How to use GIF in different industries

Different industries have different ways of applying GIFs to their marketing materials. Still, there are some common use cases.


Wanderlust + Co sent this email to their subscribers who had a birthday. It is nice and cute, besides, there is a call-to-action so they offer a special discount.

Birthday GIF

Special offers

This email is from Artifact Uprising. They inform their clients about a sale using a bright and colorful GIF with an easily-visible call-to-action.

Sale GIF

New arrivals

American Eagle Outfitters sent this email to their subscribers to tell them about their new collection of warm clothes. They simply demonstrate it, describing with a few words.

New arrivals GIF 


Teavana uses a GIF to demonstrate how their product works, they offer a discount and have 2 visible call-to-action buttons. This can be applied to software, gadgets, online resources, etc.

Tutorial GIF 

Tips for Effectively Using GIFs in Emails

  1. Don’t use GIFs in every email campaign because your subscribers will get used to them and won’t be surprised. Use them once a month, for example,  for a change.
  2. Don’t use a lot of GIFs in one email. It will not only distract clients from your intention, but it will influence the total size of your email. If it is too big, the subscriber’s email client may not support it.
  3. Make the first shot the most informative. If an email client of your subscriber doesn’t support GIF, the user will see only the first shot.
  4. Avoid colorful and flashy shots and don’t make the interval between them too small, otherwise, it will irritate and won’t be informative. 

Now you know how to use GIF correctly and what you should avoid. Be creative and start using GIF right now!

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