How to improve or generate your email copy with OpenAI

You can build emails faster by creating text in email templates with OpenAI. You can improve your email copy, create it from scratch, or translate it into a another language. This can significantly optimize your routine and increase your campaign conversions.

You can test this feature using 30 free requests. To send more requests, connect your OpenAI account.

In this article we will talk about how to use OpenAI features in email templates.

Getting started

To use artificial intelligence for improving email text, you first need to create an OpenAI account, copy the access keys, and connect it to SendPulse.

Learn more: How to connect OpenAI for integration with SendPulse services.

Go to an email template. Add the Text element from the right panel to the workspace, click the text, and select Use AI.

You can improve this text or generate a new one.

Improve your email copy

Check your text, and select how to modify it using suggested options.

You can select the options described in the table below.

Improve text

Edits your text according to selected actions.

Add creativity Enriches your text with creative elements and metaphors.
Correct mistakes Fixes grammatical and punctuation mistakes in your text.
Extend Generates more details based on specific context.
Shorten Summarizes your text and removes unnecessary words to make your text more concise without sacrificing your key message.
Simplify Reduces text complexity using simpler words and phrases. Helps make your text more accessible and understandable for a wide audience.
Change tone of voice

Changes your text style and expressiveness to suit a particular context or audience and achieve a particular communication goal. You can choose various tones of voice listed below.

Formal Used in situations where you need to be professional, direct, and respectful.
Festive Used during events and celebrations, focusing on elation and solemnity.
Joyful Used in conversational and entertaining writing to inspire the audience and maintain cheerful mood.
Friendly Used in personal communication to establish warm connections.
Translate

Translates text into your selected language. Available languages: English, Spanish, Portuguese, Turkish, French, German, Italian, Ukrainian, Russian, and Polish.

Once you select an option, your text will be modified. If you need to regenerate your text using the last option, click the icon on the right.

Generate email copy

You can also generate text from scratch by specifying your key points and context. Click Create new request.

Enter your prompt, and click Create text.

To create effective instructions for ChatGPT to generate content for your email template, make sure to specify the following:

  • Email type. Specify an email type (welcome email, marketing campaign, order confirmation, reminder, invitation, thank-you email).
  • Email task. Describe your email goal (notify, remind, invite, express gratitude, confirm an order, conduct a survey).
  • Product or service description. Provide key features of your company's product or service that are important to customers. If this is a promo email, include special offers, discounts, or promotions.
  • Target audience. Add your potential audience description (demographics, interests, pain points, and more). This will help tailor your message to specific groups of recipients.
  • Tone of voice. Determine your tone of voice (formal, festive, joyful, friendly). You can also add your company's specific style guidelines.
  • Text volume. Specify the number of words, sentences, or paragraphs your email should include. You can also specify an email structure (introduction, body, and conclusion).
  • Call to action (CTA). Specify a call to action(purchase, follow a link, subscribe).

Once you generate your new text, you can improve it using the options described in the previous section.

To add the generated text to your website, click Apply text (Apply text).

Once you add the generated text to your website, you can edit and format it.

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